2012年2月26日星期日

Online resources for doing research

If you’re considering a company as a possible investment, you’ll need to determine how healthy and promising it is. Here are some online resources that can help. (Two good offline resources are “The Little Book That Still Beats the Market” by Joel Greenblatt and “The Little Book of Value Investing” by Christopher H. Browne — both Wiley, $20.)
•The company’s own website. Look for links labeled “About Us,” “Corporate Information,” “Investor Relations,” etc., and try to read through at least the most recent annual report. Even a “Career Opportunities” section can give you insights into how heavily it’s hiring and what kinds of people it needs. Search engines such as Google.com can help you find a company’s website.
•Online company data providers, such as finance.yahoo.com and caps.fool.com. Financial statements that companies must file with the Securities and Exchange Commission (SEC) are available through such sites and also at sec.gov/edgar.shtml.
•Analyst research reports. Most major online brokerages (such as E-Trade, TD Ameritrade, Schwab, Fidelity, etc.) offer customers access to a range of Wall Street reports on loads of stocks. Learn more about choosing the best brokerage at broker.fool.com.
•Industry information. Research an industry at websites such as these: virtualpet.com/industry /rdindex2.htm, bls.gov/iag, and valuationresources.com/IndustryReport.htm. Simple Google searches can help, too.
•Historical P/E ratios and other measures. Look these up at sites such as morningstar.com.
Historical numbers can be very handy. If a company you’re examining has a P/E of 22, for example, and you see that over the past five years its P/E has usually been around 30, then you might be looking at an attractive price right now. (Do more digging, though, to make sure the company isn’t facing some current tough challenges.)
•Articles in current issues and archives of financial periodicals such as The Wall Street Journal and Fortune. You can read many online for free, and your local newspaper’s business section can be informative, too.

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