The Longevity Opportunity in the U.S. is Comparable to Emerging BRIC Markets

Lafayette, California (PRWEB) February 13, 2012
In 2011 the first of the baby boomer generation began turning 65 years old. Near daily stories in the media are generated about the issues, needs, impact, influence and sheer size of the eldest of our population. The growing discourse includes changes to retirement trends, the fact that the 55+ age group is the fastest-growing segment of entrepreneurs, the call to advertisers that they can no longer afford to ignore this audience, and announcements of new outlets catering to these demographics. From aging-in-place technologies to social and mobile media, to the spending power of grandparents, the overall wealth of opportunities in meeting the needs of this mature market is the purpose of the ninth annual What’s Next Boomer Business Summit, being held March 28 in Washington, D.C. There the country’s leading analysts, top researchers and executive strategists will gather to introduce new research, products and services, and to present the definitive ways to reach and successfully sell to baby boomers and senior consumers. It is the event to meet the entrepreneurs and brand teams pursuing the baby boomer customer, and learn the marketing strategies that work to reach them.
It opens with a keynote delivered by veteran political strategist Donna Brazile, on ‘Designing a Personalized Business Model for the New Economy’. Jody Holtzman, SVP of Thought Leadership Group at AARP will define and examine the entrepreneurial and market opportunities related to the new Longevity Economy. His keynote will unearth current economic activity related to the demographic phenomenon of people living longer, richer lives and will address areas where the needs and wants of Americans 45 and older are not being met. Also, he will present a new framework for approaching both the societal needs and economic opportunities related to a changing and vital population.
The event tracks will explore trends in the following areas, with agenda highlights:

•     Innovation and frugality
•     Baby boomers have the money and desire to bond with their grandchildren, but given today’s investment climate, will there be money in the future for them to inherit? Moderator Lori Bitter, President, Crew Media, will get Jodi Olshevski, Assistant VP, The Hartford, Robert Stephen, VP, My Home & Family Portfolio, IVS-Portfolio Management, AARP, and Sandy Timmermann, Assistant Vice President, MetLife and Director of the MetLife Mature Market Institute to tell what are the changes and choices in work, retirement, and for money protection that older adults can make to thrive in the age of lowered expectations.
•     It is the mature consumer segment that is currently generating the most interest and excitement–grandparents. The grandparent economy is large (40 million), growing and lucrative. Grandparents are spending money on necessities, learning and luxury for their grandchildren. They are investing in tuition, tutoring, and technology. Missy Sullivan, Senior Editor of the Wall Street Journal’s Smart Money, and Robert Stephen, VP, My Home & Family Portfolio, IVS-Portfolio Management, AARP, identify the business ecosystem of brands baby boomers are embracing with this new role.
•     Baby boomer women are the chief purchasing officers, chief caregiving officers, and chief healthcare officers for their families. They often influence purchase decisions in travel and investment for themselves and extended families. Myrna Blyth, Editor in Chief of ThirdAge.com shares insights from her inspiring panel of women in new media and business.
•     Integrated media and marketing, social, mobile, gaming
•     Moderated by Deborah Jacobs of Forbes, the ‘Tech Trends’ session will answer what mature consumers want most from their smart phones, tablets, and the Internet itself. Laurie Orlov, Founder, Aging in Place Technology Watch, and Lee Rainie, Director, Pew Research Center’s Internet & American Life Project, will present the latest data to answer this, and discuss how that information can drive investment and strategies of companies small and large.
•     ‘Boomer Trends in E-tailing, Retailing and Mobile Commerce’ session delves into dramatic changes in consumer buying behavior in an online and mobile world. It is forcing retailers to think, staff and partner in new ways. Moderated by Gail Kirby, PhD, Marketing, Santa Clara University, she will have Jeff Hasen, CMO, Hipcricket and Candace Corlett, President, WSL Strategic Retail navigate the multiple-channel world of today.
•     Attendees will discover the latest trends in how companies are using media to drive leads, with industry leaders that include AARP’s Director of Social Communications & Strategy, Tammy Gordon.
•     Beth Carpenter, Digital Distribution, AARP brings with her one of the many bright minds from Google for the in-demand session ‘Using Google, Facebook and Twitter to Build Your Business’ that will aid businesses by showing them how to leverage Google’s many free products to maximize web traffic, conduct search engine optimization, and use tools such as Ad Words, Twitter, and Facebook to connect and engage potential customers.
•     The new service economy of housing, caregiving, mobility and healthcare
•     The prospect of a stalled homebuilding industry creating a surge in age-in-place remodeling is explored by Steve French, Managing Director, Natural Marketing Institute (NMI), and Gail Gibson Hunt, President & CEO, National Alliance for Caregiving. They explain why wireless home health technology will blossom in the face of health reform, and debate if the growing number of caregivers (and their policy influence) will get the attention of Congress.
•     The ‘Health Services 3.0’ panel will consider the businesses that are meeting baby boomers on their technology platform of choice when it comes to managing their health. Examining the burgeoning mHealth realm, this panel will include Jeff Shoemate, Vice President of Innovation & Business Development, United Healthcare-Medicare & Retirement, Ilya Oshman, SVP, FP&A, Weight Watchers and Charlotte Yeh, Chief Medical Officer, AARP.
•     Entrepreneurship and encore careers
•     With increased longevity, and a need and desire to work, boomers are exploring encore careers in record numbers. Mary Furlong, President & CEO, Mary Furlong & Associates, and Gene Zanlo, CEO, MBO Partners, will explore the fields with the greatest growth and case studies of those who are reimagining life anew.

Often cited as worth the cost of registration alone, the ‘Lunch with the Experts’ is every attendee’s chance for exclusive access to the best analysts, authors, bloggers, and boomer market experts at this summit. The list of table hosts is available at http://boomersummit.com/lunch.html.
The complete list of speakers is available at http://www.boomersummit.com/speakers.html.
“The boomer, senior and caregiver markets are large and growing. The changing economy has created a shift in spending that is becoming the new normal. This conference brings together the most innovative companies and top thought leaders in marketing, innovation and distribution,” Mary Furlong, What’s Next conference producer shared. “These markets are growing as rapidly as the emerging markets of Brazil, Russia, India and China. Join us in March to discover the important segments in the longevity economy.”
A press conference will take place on March 29 at 11:00 a.m. at the National Press Club. Speakers and sponsors will be making their new research product and service announcements.
Sponsors of What’s Next Boomer Business Summit are, at the platinum level: AARP, UnitedHealthcare and Crew Media; at the gold level: Microsoft, Linkage, Silverado Senior Living, MBO Partners, RLTV and Caring.com; at the silver level: General Mills, Google, GreatCall, Facetime Strategy, The Hartford, SilverRide, GrandCare Systems, Innovate LTC, Independa Inc., Starkey; at the bronze level: ABHOW, Hipcricket, Posit Science, MetLife Mature Market Institute, VibrantNation; refreshment break sponsor is Moving Mavens and Moving Solutions.
Registration, agenda and additional event details available at http://www.boomersummit.com. Registration costs are $275 at early bird rate (extended to February 21), $350 at the advance rate (February 22 to March 26) and $450 on March 27 and onsite.
What’s Next Boomer Business Summit
The ninth Annual What’s Next Boomer Business Summit is produced by Mary Furlong & Associates. What’s Next Boomer Business Summit is affiliated with the American Society on Aging (ASA) Aging in America Conference being held on March 28 to April 1, 2012 in Washington, D.C. Registration and program information is available at http://www.boomersummit.com. Facebook page is http://www.facebook.com/pages/2012-Whats-Next-Boomer-Business-Summit. Twitter username is WhatsNextBoomer, and hashtag is #boomersummit. It is produced by Mary Furlong & Associates.
Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the Baby Boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm’s founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. In 2011, Furlong was honored as one of the top 100 Women of Influence by the Silicon Valley Business Journal. Furlong is Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business, and previously founded SeniorNet and ThirdAge Media. Her latest book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in 2007. More information available at http://www.maryfurlong.com.

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Hana Announces Completion of Non-Brokered Financing and Investment by Strategic Shareholder

VANCOUVER, BRITISH COLUMBIA–(Marketwire – Feb. 6, 2012) – Hana Mining Ltd. (“Hana” or the “Company”) (TSX VENTURE:HMG.V – News)(FRANKFURT:4LH) is pleased to report that it has closed the non-brokered private placement previously announced on January 26, 2012. The private placement consists of 11,054,648 common shares at a price of Cdn$1.35 per share for gross proceeds of Cdn$14,923,775. Shares issued pursuant to the private placement will be subject to a 4 month hold period expiring on June 4, 2012.
Cupric Canyon Capital LP (“Cupric”), which is owned by its management and the Barclays Natural Resource Investments division of Barclays Capital, acquired 6,250,000 of the newly issued shares and now holds 10% of the Company’s issued and outstanding shares. Cupric is focused on acquiring interests in undeveloped copper assets with a known resource and adding value to them by assisting in the advancement of the projects through the development process. The management of Cupric, all of whom are former senior executives with major mining companies including Phelps Dodge Corporation, has decades of experience in the exploration, development and operation of world-class copper assets.
Hana Mining’s CEO and Chairman, Marek Kreczmer, commented as follows:
“This agreement is the culmination of many months of building a relationship between the Company and Cupric. Cupric’s management team brings valuable experience in the development and operation of copper projects in North America, South America and Africa, most notably the world-class Tenke Fungurume copper-cobalt mine in the Democratic Republic of Congo. I look forward to working with the management of Cupric towards the development of the Ghanzi Project. With this financing in place we are able to proceed with our Cdn$18 million budget for 2012. In addition to completing the PEA, we will submit the Feasibility Study to the Botswana Ministry of Minerals, Energy and Water Resources and will allocate Cdn$5 million for a multiphase regional exploration campaign outside of the Banana Zone at Ghanzi.”
“I also wish to acknowledge the other five long term shareholders who have participated in this placement.”
The CEO of Cupric, Dennis Bartlett, commented as follows:
“We are pleased to have an opportunity to participate in this private placement by Hana Mining. With this investment, we look forward to collaborating with Marek and his team in an effort to further advance the Ghanzi Project, which we believe is one of the most highly prospective undeveloped copper resources in the world today.”
Proceeds from this placement will be used to complete both the Preliminary Economic Assessment and the Feasibility Study and to advance the regional exploration and development of the Ghanzi project and related working capital and general corporate purposes.
Finders’ fee of approximately 2.9%, payable in cash, will be paid on the private placement.
The private placement has been conditionally accepted by the TSX Venture Exchange.
About Hana Mining’s Ghanzi Copper-Silver Project in Botswana:
The Ghanzi Project is located in the center of the Kalahari Copper Belt in northwestern Botswana. The Ghanzi property covers 2,149 square kilometres, and contains sediment-hosted copper-silver deposits with a demonstrated cumulative tested strike length of 70 kilometres. This favorable geology extends over an estimated strike length of 600 kilometres. Hana Mining released results of its most recent NI 43-101 compliant resource estimate for the Ghanzi Project on December 20, 2010, announcing an Indicated mineral resource of 585 million pounds of copper and 12 million ounces of silver from 19.7 million tonnes at a grade of 1.35% copper and 19.7 g/t silver. All of the Indicated resources are from the Banana Zone. There are also Inferred resources of 2.4 billion pounds of copper and 40.6 million ounces of silver from 91.2 million tonnes. This Inferred mineral resource estimate consists of 69.9 million tonnes grading 1.10% Cu and 14.98 g/t Ag in the Banana Zone, 13.4 million tonnes grading 1.66% Cu and 12.11 g/t Ag in Zone 5, 6.3 million tonnes grading 1.5% Cu and 6.7 g/t Ag in Zone 6, and 1.6 million tonnes grading 0.85% Cu and 6.4 g/t Ag in the Chalcocite Zone; all at a cut-off grade of 0.75% Cu.
The Banana Zone exhibits certain areas of higher grade Cu and Ag mineralization, particularly between sections 49700 to 52000 on the North limb and sections 63000 to 71000 on both the North and South limbs, which represent an opportunity to locate starter pits and mine initial tonnages at higher than average grades. These higher grade pockets tend to be well within open pit depth parameters and represent opportunities to improve early cash flow and overall returns in development.
The project will benefit from proposed rail and power infrastructure expansions, along with proximity to local population centers and workforce. A feasibility study is currently underway (funded by the World Bank and the governments of Botswana and Namibia) to support completion of a rail line link that would connect Botswana with the Namibian port of Walvis Bay, on the Atlantic coast. The closest existing railhead to port is at Gobabis, in Namibia, approximately 550 km from our property. Construction has begun on the 600MW expansion of the government-owned Moropule Power Plant, having secured US$825 million project funding in May 2009. The Ghanzi Copper- Silver Project is currently accessed by the paved Trans-Kalahari highway, which passes within 15 km of the property.
The Ghanzi property is one of Africa’s premier future copper-silver resources.
This news release includes certain “forward-looking statements” within the meaning of applicable securities laws. All statements, other than statements of historical fact, included herein including, without limitation, statements relating to the Company’s future performance, are forward-looking statements. Forward-Looking statements are frequently, but not always, identified by words such as “plans”, “expects”, “anticipates”, “believes”, “intends”, “estimates”, “potential”, “possible” and similar expressions, or statements that events, conditions or results “will”, “may”, “could”, or “should” occur or be achieved. These forward-looking statements may include statements regarding perceived merit of properties; exploration results and budgets; mineral reserves and resource estimates; work programs; capital expenditures; timelines; strategic plans; completion of transactions; market price of metals; or other statements that are not statements of fact. Forward-looking statements involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from our expectations include the uncertainties involving the need for additional financing to explore and develop properties and availability of financing in the debt and capital markets; uncertainties involved in the interpretation of drilling results and geological tests and the estimation of reserves and resources; the need for cooperation of government agencies in the development and operation of properties; the need to obtain permits and governmental approvals; risks such as accidents, equipment breakdowns, bad weather, non-compliance with environmental and permit requirements, unanticipated variation in geological structures, ore grades or recovery rates; unexpected cost increases; fluctuations in metal prices and currency exchange rates; and other risk and uncertainties disclosed in reports and documents filed by the Company with applicable securities regulatory authorities from time to time. The forward-looking statements made herein reflect our beliefs, opinions and projections on the date the statements are made. Except as required by law, we assume no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change.
The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
Contacts
Marek Kreczmer
Hana Mining Ltd.
CEO
604-676-0824
778-370-0146 (FAX)
info@hanamining.com
www.hanamining.com
Patrick Donnelly
Hana Mining Ltd.
VP – Corporate Development
604-676-0824
778-370-0146 (FAX)
info@hanamining.com
www.hanamining.com

United Silver Corp. and Hale Capital Partners Complete Financing

VANCOUVER, BRITISH COLUMBIA–(Marketwire -02/01/12)- United Silver Corp. (“USC” or the “Company”) (TSX: USC.TO – News)(OTCQX: USCZF.PK – News) and Hale Capital Partners (“Hale” or the “Lender”) are pleased to announce that, subject to final approval from the Toronto Stock Exchange (the “TSX”), they have successfully closed their previously announced financing transaction. USC is now in a position to begin its four-year exploration and development plan to test the mineralization of the South Vein and Alhambra Vein at depth and along the east/west strike extensions of the veins.
In the financing transaction, USC issued to Hale a convertible note (the “Convertible Note”) in the principal amount of USD$6,300,000 (being the Canadian equivalent of $6,332,760.00, based on the Bank of Canada noon rate on January 31, 2012) evidencing a loan the proceeds of which were advanced by Hale pursuant to the Convertible Note and a securities purchase agreement (the “Securities Purchase Agreement”) entered into among a wholly owned subsidiary of Hale, as agent and initial purchaser, and USC. USC also issued to Hale 5,040,000 common share purchase warrants (the “Warrants”). Hale will have the right at any time to convert any or all of the principal owing under the Convertible Note into common shares (“USC Common Shares”) of USC at a conversion price of USD$0.50 (being the Canadian equivalent of $0.50, based on the Bank of Canada noon rate on January 31, 2012) per USC Common Share. In addition, Hale will have the right at any time to convert any or all of the accrued and unpaid interest that USC has elected (provided that USC has satisfied certain conditions set out in the Convertible Note) to add to the principal amount of the Convertible Note (“PIK Interest”). The conversion price with respect to PIK Interest will be an amount equal to the “market price” (as defined in the Toronto Stock Exchange Manual) on the applicable interest payment date, subject to the approval of the TSX in each instance. Each whole Warrant will entitle the holder to acquire one USC Common Share at an exercise price of US$0.42 (being the Canadian equivalent of $0.42, based on the Bank of Canada noon rate on January 31, 2012) per USC Common Share for a period of four years from the date of issuance.
If the principal amount of the Convertible Note is fully converted, Hale would hold 12,600,000 or 14.4% of the total number of issued and outstanding USC Common Shares. In the event that all of the Warrants are also exercised, Hale’s holdings would increase to 17,640,000 or 19% of the total number of issued and outstanding USC Common Shares. As the number of USC Common Shares issuable to Hale in respect of PIK Interest, if any, is contingent, in part, upon future values and share prices, the number of USC Common Shares which Hale may acquire should it exercise its conversion rights in respect thereof cannot be determined at this time.
None of the Convertible Note, the Warrants or the USC Common Shares that may be issued upon conversion or exercise, respectively, of these securities, have been registered under the United States Securities Act of 1933, as amended (the “1933 Act”), or the securities laws of any state of the United States, and may not be offered or sold in the United States absent registration or an applicable exemption therefrom under the 1933 Act and the securities laws of all applicable states.
Under the terms of the Securities Purchase Agreement, USC is required to appoint to its board a person mutually agreed upon with Hale and to permit an observer from Hale to attend its Board meetings, subject to conditions.
Hale has filed an early warning acquisition report on SEDAR. A copy of the report may be obtained by contacting Martin Hale at (212) 751-8228.
USC intends to use the net proceeds from the financing for exploration and development and working capital purposes. The loan proceeds will allow USC to continue its exploration and development drifting, bulk sampling and test mining on the South Vein. USC proposes to mill ore from the bulk sampling and test mining under a milling JV agreement with New Jersey Mining Company and to refine it under a contract with Formation Metals at its refinery located less than three miles from the mill. USC intends to use cash generated from operations, including the bulk sampling and test mining activities, to fund an extensive surface and underground drilling program to test the mineralization of the entire Crescent property and develop a property-wide mine plan without further equity raises and dilution.
Hale may or may not purchase or sell securities of the Company in the future on the open market or in private transactions, depending on market conditions and other factors material to Hale’s investment decisions and reserves the right to dispose of any or all of its securities in the open market or otherwise, at any time and from time to time and to engage in hedging or similar transactions with respect to the securities.
ABOUT UNITED SILVER CORP.
USC is a vertically integrated mining company with operations in Idaho, USA. It has earned, through development and operations, an 80% interest in the Crescent Silver Mine project in Idaho’s prolific Silver Belt – directly between two of the world’s historically largest silver producing properties, the Sunshine and Bunker Hill mines. USC also offers a full suite of mining services including contract mining and mine machine repair and fabrication services to silver miners in the district. USC’s common shares trade on the Toronto Stock Exchange under the symbol “USC”. For more information about USC, please visit: www.unitedsilvercorp.com.
ABOUT HALE CAPITAL PARTNERS
Based in New York City, Hale Capital Partners has established itself as a leading private equity firm focused on strategic investments in public companies and their subsidiaries. Hale Capital Partners’ team is comprised of seasoned private equity veterans and entrepreneurs, who bring not only deep domain expertise but also hands-on operating experience to help build highly successful companies. Hale Capital Partners’ mining portfolio spans all stages of mine development from exploration to commercial production.
Hale’s contact information is as follows:

Hale Capital Partners, L.P.
570 Lexington Avenue, 49th Floor
New York, NY 10022
Attn: Martin Hale, CEO and Portfolio Manager

ON BEHALF OF UNITED SILVER CORP.
Graham Clark, Chairman and Interim CEO
FORWARD-LOOKING STATEMENTS: This press release contains forward-looking statements, which address future events and conditions, which are subject to various risks and uncertainties. Forward-looking statements in this press release include statements about USC’s intended use of the net proceeds and that they will enable USC to continue its exploration and development activities, its proposal to mill ore under a milling agreement with New Jersey Mining Company and refine it under a contract with Formation Metals, its intent to use cash from operations to fund an extensive surface and underground drilling program and that it can develop a property-wide mine plan without further equity raises and dilution. These forward-looking statements are based on the expectations and opinions of the Company’s management on the date the statements are made. The assumptions used in the preparation of such statements, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. These assumptions include management’s assumption that the net proceeds of the financing, together with revenue from operations, will generate sufficient cash flow to fund the budget and that the price for metals will continue to make the Company’s activities economically feasible. Actual results may differ materially from those currently anticipated due to a number of factors beyond the Company’s control. These risks and uncertainties include the risks inherent in the Company’s activities and the risks identified in the Company’s periodic disclosure filings on the SEDAR website maintained by the Canadian Securities Administrators. The Company expressly disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise.
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Greenville New Markets Opportunity Reports Investment of Over $18.5 Million Using New Markets Tax Credits

GREENVILLE, S.C., Jan. 17, 2012 /PRNewswire/ — Greenville New Markets Opportunity (“GNMO”) LLC announced today over $18.5 million in below-market financing for Project ONE, a mixed-use development located at the corner of Main and Washington Streets and developed by Hughes Development Corporation.
Project ONE removed abandoned business and retail spaces that had been closed for years in the center of downtown and will transform the area around the project into one of the downtown’s focal points for business, retail, and community-based activities. The project will include offices for the law firm of Haynsworth Sinkler Boyd, P.A., headquarters for CertusBank, and retail space, including Anthrolopologie. Project ONE will also be the first LEED Silver building in downtown Greenville.
GNMO’s New Markets Tax Credit financing, combined with additional New Markets Tax Credit and debt financing by TD Bank, was critical in pulling the financing package together.
“Without the New Market Tax Credits provided by GNMO, the ONE project could not have happened. New Market Tax Credits allowed us to afford a site that owners had been assembling for years — many of them the high-priced years. They also allowed us to partner with the City, requiring less City investment for a project intended to revitalize this entire end of town. Not only will there be new jobs, new retailers, and new businesses on our site, there should be many more in the surrounding blocks.”
- Robert E. Hughes, Jr., President, Hughes Development Corporation
An IMPLAN analysis predicts Project ONE will provide 544 direct, indirect and induced temporary jobs during the construction period, and 672 permanent jobs created and retained during operation. Also, over $6.9 million in federal, state and local tax revenues will be generated annually.
About Greenville New Markets Opportunity LLC: Greenville New Markets Opportunity (“GNMO”) LLC is a Community Development Entity under provisions of the Community Development Financial Institutions Fund, whose mission it is to serve and provide investment capital for real estate development projects in low-income communities in Greenville, South Carolina.
About Hughes Development Corporation: Hughes Development Corporation is a locally owned real estate development company headquartered in Greenville, South Carolina. The primary business of Hughes Development Corporation is developing commercial projects in the Upstate South Carolina. To learn more about Project ONE, please call Helen Sanders at 864-233-2580, ext. 15.
Media Contact:
Tammy C. Propst
tpropst@taxadvantagegroup.com
864.271.2737
This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com/.
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Digital Reasoning Raises Venture Financing for Automated Understanding of Big Data

NASHVILLE, TN–(Marketwire -12/06/11)- Digital Reasoning, a leader in understanding unstructured data at scale, today announced it has raised a Series B round with participation from In-Q-Tel, individual partners of Silver Lake, and other private investors. With this round, Digital Reasoning will add John Brennan to its board of directors. Brennan is a partner at Silver Lake Sumeru.
The investment will be used to accelerate development and expand marketing and sales into new Financial Intelligence, Enterprise Risk Management, and related markets with Synthesys®, the company’s flagship product that identifies, summarizes and reveals hidden relationships between people, places and events in big data. Currently, Synthesys is being used in government agencies to uncover security threats and enable intelligence analysts to find and act on critical relationships in big data while containing the costs of and dependence on human reading.
“Organizations in every market are looking for ways to exploit the information and intelligence embedded in unstructured data; Synthesys could be a transformational solution in the enterprise as organizations develop their big data strategies,” said John Brennan. “Digital Reasoning’s platform can go beyond its success in the government intelligence market to help enterprises quickly analyze big data to detect fraud, uncover market trends, gain better insight into customer behavior, and mitigate risk.”
“We are thrilled to have an investment from this caliber of investor and we welcome John to our board. His software and operating experience will help us scale and expand into new markets,” said Tim Estes, CEO at Digital Reasoning. “Until now, the tools available on Big Data have been focused on mostly structured data that is well formed and easily countable. Now, we can bring rich understanding of human communication — unstructured data — into new markets through a next generation of analytics that scales and runs on technologies like Hadoop.”
Synthesys has solved three key impediments to the growth of the Big Data Analytics market:

• Eliminating the need for a data model to aid understanding of text
• Handling diverse data at scale without compromising the depth of understanding
• Inventing a way to automatically understand the meaning of words in context

Digital Reasoning has successfully deployed Synthesys as both enterprise software and cloud-based web service. With success on a number of large systems in the government market, Digital Reasoning will be expanding Synthesys into enterprise commercial markets.
About Digital ReasoningDigital Reasoning provides Automated Understanding for Big Data. Automated Understanding analyzes unstructured and structured big data to reveal the hidden and potentially valuable relationships between people, place and time. More than a dozen government agencies use Digital Reasoning’s flagship product, Synthesys, to uncover security threats and accelerate the time to actionable intelligence. The company is headquartered in Franklin, Tennessee, with an office in Arlington, Virginia. For more information, please visit www.digitalreasoning.com.
Digital Reasoning™ and Synthesys® are trademarks of Digital Reasoning Systems, Inc.

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